Much has been written about how to market to Women. Most of it wrong. We’ve dispelled a few of the more common myths right here.
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The Venus Networks
The world has changed. The consumer is now firmly and finally in control. None more so than the female consumer (although she’s known this for a long time already). Gone are the days when marketers told women what to think and what to buy. The marketing monologue has now become a dialogue, with conversation and [...]
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The Venus Networks
Our core Venus network is made up of highly connected, highly opinionated women between the ages of 28-40yrs from a variety of backgrounds and mindsets. They are at a stage where their lifestyle and purchasing behaviours now have to accommodate partners and children, and their social connections and influences also see significant shifts from their [...]
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What we do
We collaborate with our Venus Networks to generate consumer-driven marketing solutions:
- Powerful, actionable insights through conversational research
- Creative Collaboration in New Product Development, Packaging, Design, Retail, Communication and Activation.
- Word of Mouth campaigns – giving natural momentum to brand stories, online and offline, creating powerful brand advocacy.
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Myths of Marketing to Women
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Planet Venus
Get through your breakup with this…
Living well is the best revenge, or so the saying goes, and that’s particularly true in the wake of a nasty breakup. For women, that can mean selling once-treasured tokens of affection for cash on ExBoyfriendJewelry.com; it could also mean using that extra cash for a little pampering and indulgence from Pink Kisses.
Texas-based Pink Kisses aims to [...] -
Comments
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~ vUyiswa lelethu kwinana
